Case Studies
Our projects represent effective communication and illustrate how strategy, creativity and implementation interlock.
They demonstrate how we position brands, create visibility, and reach target groups effectively. Whether destination marketing, brand communication, or international campaigns – we develop solutions that deliver lasting visibility.
The following examples provide insight into our work and our approach.
Serviceliste
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England's Coast
Campaign to promote selected coastal regions of England on the German market.
Objective: To increase visitor numbers and integrate these regions into tour operators’ programmes
Implementation:
- PR and cross-media marketing campaigns
- Social media support
- Organisation of numerous press trips, including several TV productions
- Development of an online training course for the travel industry
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ENIT
Support for the Italian National Tourist Board in its marketing and PR activities.
Objective: To increase visibility through targeted marketing and communication measures.
Implementation:
- Development of press relations and press trips
- Implementation of mass media marketing campaigns (media planning & buying)
- Drafting of advertorials
- Organisation and staging of the ‘Premio ENIT’ awards ceremony at the Book Fair
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Visit JerseyListenelement 3
PR, marketing and trade representation. We put Jersey on the tourist map.
Objective: To increase awareness and visitor numbers in the German markets.
Implementation:
- Advertising campaigns in traditional and digital media incl. radio spots
- Establishment of direct flight connections and charter flights in coop with tour operators
- Press relations, TV and book productions, press events• Trade fair appearances and organisation of trade dinner events at ITB for more than 30 years
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MaltaListenelement 4
Interim support in the areas of press relations, social media, and content marketing in the German market.
Objective: Short-term increase in visibility through targeted PR and social media measures. Implementation:
- Press relations and organisation of various press trips, press events, photo shoots
- Content creation for advertorials (B2B and B2C)
- Social media management; and online marketing campaigns
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Visit WalesListenelement 1
PR, marketing, and trade representation in German-speaking countries since 2001. Objective: Increase brand awareness/visibility; clearly position Wales against its competitors.
Implementation:
- High-reach B2C cross-media campaigns, brand partnership campaigns
- Press relations and TV productions, press events
- Trade activities – close cooperation with tour operators, joint marketing campaigns
- Social media marketing and content management
- Supervision of the German-language website, and translation services
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Welsh GovernmentListenelement 2
Communications and marketing support for various departments of the Welsh government. Objective: To increase the visibility of Welsh industries and expand economic relations between Wales and Germany.
Implementation:
- Thematic press work, organisation of TV production with ZDF "Plan b"
- Social media content management, implementation of print and online campaigns
- Support with political delegation visits, trade fairs and translation services