Social Media
Travel inspiration and new desires often arise in the feed and not only during concrete planning.
Social media has become one of the most important sources of inspiration and information. Platforms like Facebook, Instagram, Pinterest, TikTok, LinkedIn, and YouTube shape how people discover travel destinations and new brands – through visually appealing content, entertaining formats, and posts that encourage interaction.
We develop social media campaigns, create structured content plans, and design content with a clear, engaging visual language. Supplemented by targeted paid social advertising and influencer collaborations, we ensure visibility on relevant channels and handle active communication with the community.
This results in social media messages that inspire, connect, and have an impact.
We speak the language of the users.
Serviceliste
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Strategy & PlanningListenelement 1
- Development of social media strategies and campaigns
- Creation of structured content and editorial plans
- Target group definition and cross-channel alignment
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Content & CreationListenelement 2
- Research & development of topics and content ideas
- Creation of posts and visual content
- Curation and integration of relevant content (reposts)
- Development of a consistent visual language
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Platform & PresenceListenelement 3
- Building, maintaining and developing social media channels
- Managing all social media channels
- Planning, timing and publishing of content
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Community & CommunicationListenelement 4
- Active communication with followers and users
- Answering comments and messages
- Community Management to promote exchange and engagement
- Managing influencer collaborations
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Campaigns & Measures
- Development and implementation of competitions
- Measures to increase reach, engagement and followers
- Planning and implementation of paid social media campaigns
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Analyse & Reporting
- Monitoring and analysis of channel performance
- Creation of regular reports (e.g., monthly)
- Derivation of optimisation measures